Measurement of satisfaction in school services. Presentation of the methodological design of the investigation

Authors

  • Rocío Pérez Villaseñor Professor of the bachelor's degree in Comunicación Digital, Universidad Intercontiental, Mexico. , Docente de la Licenciatura en Comunicación Digital, Universidad Intercontinental, México.
  • Reyles Jesús Rodríguez Olaya Professor of the bachelor's degree in Comunicación Digital, Universidad Intercontiental, Mexico. , Docente de la Licenciatura en Comunicación Digital, Universidad Intercontinental, México.
  • Prudencia Hernández Rodríguez Professor of the bachelor's degree in Comunicación Digital, Universidad Intercontiental, Mexico. , Docente de la Licenciatura en Comunicación Digital, Universidad Intercontinental, México.

Keywords:

service quality, satisfaction, loyalty, IES, methodological design

Abstract

The purpose of this paper is to analytically expose the methodological design of an investigation on the quality of the services of an HEI and the degree of student satisfaction, as a way of approaching a methodological design, using a congruence matrix, a categorical system and some statistical tests and models

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Published

2023-01-04

Issue

Vol. 3 No. 5 (2023): Migration and cultural diversity: challenges for inclusion, equality and tolerance

Section

Excerpta

License

Copyright (c) 2023 Enlace UIC: Revista de Investigación de la División de Posgrados de la Universidad Intercontinental

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Measurement of satisfaction in school services. Presentation of the methodological design of the investigation. (2023). Enlace UIC: Revista De Investigación De La División De Posgrados De La Universidad Intercontinental, 3(5), 113-130. https://revistas.uic.mx/index.php/enlaceuic/article/view/83